How Earnest’s Distributed Team Uses TapRecruit to Attract 95% More Applicants

Earnest is a cutting-edge financial institution that’s using TapRecruit to save money and hire smarter by reducing its dependence on expensive sourcing channels and getting their hiring managers involved in the recruiting process.

Earnest is using data science, smarter design, and exceptional service to rebuild financial services. Founded in 2013 on the belief that financially responsible people deserve better options and access to credit, Earnest’s lending products are built for a new generation seeking to reach life’s milestones.

Earnest logo.

Earnest is on a mission to democratize access to high-quality financial services by using more than just a credit report to evaluate applicants. Instead, Earnest uses data. They look at an applicant’s savings pattern, employment history, and expected career trajectory. The results are interest rates and terms uniquely tailored to each individual borrower.


Colleen McCarty, Head of People and Talent, knew that language alone had the power to make a job more inclusive. She was already using another job editor when she contacted TapRecruit looking for a solution that would help her hire new talent and seamlessly integrate with her current workflow. Colleen was thinking big. She wanted a new hiring process that would achieve not one, but three goals:

Speed up talent acquisition without adding more recruiters
A small hiring team with the right tools should be able to handle a fast-growing organization with significant hiring targets.

Reduce Earnest’s dependence on sourcing channels
Expensive job marketing solutions should be used sparingly, if at all. Most of their talent should be found via organic sourcing.

Enable her distributed team to draft jobs together
Business managers in each of the company’s geographical locations need to be involved in the hiring process.


Earnest uses Greenhouse as their applicant tracking system. That’s why TapRecruit’s integration with Greenhouse made it a perfect fit. Let’s take a look at how Earnest’s new, TapRecruit-powered hiring process is helping Colleen achieve her three goals:

A graph showing Earnest jobs attracting more candidates as the job scores rise.

Earnest now attracts 95% more candidates

When Earnest’s hiring teams work together to write a job description that scores 85+, they see a 95% increase in the number of candidates who apply. In a competitive talent market like San Francisco, often starved for candidates, Earnest used TapRecruit’s Job Title and Skills guidance to maximize their inbound candidate funnels.

A graph showing Earnest jobs attracting more candidates who qualify for phone interviews as the job scores rise.

Earnest attracts 75% more qualified candidates

What’s better than more candidates? More qualified candidates. The same jobs that scored 85+ also saw an incredible 75% increase in the number of candidates who were qualified enough to receive a phone interview. More qualified candidates also equals faster time-to-fill for Earnest’s high scoring jobs which are live for only 30 days.

“I love TapRecruit. It’s something the recruiting team and hiring managers use every day and on every job, because we see the significant positive impact that it has on our hiring.” – Colleen McCarty, Head of People and Talent

Earnest is seeing substantially more hires from organic inbound candidates.

Earnest quickly discovered that better job descriptions drive better quality organic inbound candidates. This enabled them to cut their dependency on expensive sourcing solutions by half.

January – June 2017

A graph showing Earnest attracting 55 percent of candidates from organic sources and 27 percent from sourcing in 2017.

January – June 2018

A graph showing Earnest attracting 63 percent of candidates from organic sources and 13 percent from sourcing in 2018.

Earnest’s distributed team works together on job descriptions

Earnest’s 2-person recruiting team is able to support a large, distributed organization because TapRecruit’s collaboration features enable the company’s hiring managers to get involved in the recruiting process. It doesn’t matter whether the person writing the job is a Recruiter in San Francisco or a Customer Happiness Lead in Salt Lake City. TapRecruit makes it possible for everyone to work together on the company’s job descriptions.

TapRecruit Users:9
Jobs Written:72
Job Revisions:1,566
Average Score78

TapRecruit helps Earnest find and correct issues with their talent pipelines

TapRecruit comes with a comprehensive analytics suite that helps you diagnose and correct issues with your talent pipelines. Learn more.

Screenshot of TapRecruit’s Job Performance Report with metrics like total applicants, open jobs, average job scores.

Job Performance Report

Need to see the big picture? TapRecruit’s Job Performance Report lets you step back and get a birds-eye view of your organization’s jobs. Filter by date, department, kind, or job seniority and run weekly or monthly reports to find out what’s working and what isn’t.

Applicant Funnel Report

Do you ever have the feeling that maybe one of your sourcing channels just isn’t cutting it? Wonder no more. Get all the proof you need with TapRecruit’s Applicant Funnel Report. Filter by date, department, kind, or source and find out how candidates from different sources are performing in your hiring funnel.

Screenshot of TapRecruit's Applicant Funnel Report showing metrics on how applicants from different sources perform.

Try TapRecruit for free

Want to take TapRecruit for a spin? No problem! You and your team can Try TapRecruit for free. See for yourself how easy it is to write winning job descriptions that attract more qualified and diverse candidate pools. You can register here or schedule a demo and we’ll show you around.